Soul Fuel is a restaurant proposal idea for a good friend, and is sure to take off in the near future.
The ‘Soul’ in Soul Fuel has many meanings: to indicate that the food that we serve is going to be good for you, that the food is going to be created by people like you, and that the food can represent “Soul food”, so it’s going to leave you feeling good. The ‘Fuel’ part is derived from the fact that this food is going to give you sustainable energy from hours on end. In combination, “Soul Fuel” is intended to show the customer that the food is going to leave you feeling good, as well as you feeling that you’re making a connection to the community...from “Soul to Soul”.
The E engulfed in the flame is meant to symbolize Energy. Energy of not only the food, but also the energy of the community as well as the passion of the owner of the company.