Creating a new logo to represent your brand should not only represent the business, but should also embody the person offering the services. In the case with Holistic Wellness 4 Life, the logo is designed with great involvement & input from the owner every step of the way. We incorporated a few personal details to make this a one-of-a-kind image. We used a true outline of the owners hand, as the hand represents the caring nature of HW4L. We used a true outline of the profile of the owner to create a more personal attachment with the brand as it looks up and to the future of your wellness. The bare foot represents our connection with the earth. We only used colors that aligned with the owners feelings and the offerings of the business. We used the 5 Ayurveda symbols to represent all the elements and their balancing principles that best represent the company. Also, if you place your pencil anywhere on the outline of the logo, you can trace the entire image without picking up your pencil, and this serves as a metaphor for the connection of all things. On top of all that it was just a true pleasure to work with my beautiful and talented friend Abby Herrick in order to create an image she is 110% happy with!
