Metanoia means:
"to change one's mind; to expand it in such a way as to have a new perspective on the world or one's self"
This logo design was created for a fitness team. The design is 180 degrees away from your typical fitness or gym logo design, which is why it is able to distinctly stand on its own.
The author of this idea wanted to somehow use a mountain to describe the mission and drive it takes to overcome large obstacles. And in a clever moment, suggested that we choose her spirit animal as the main logo. After some great revisions, we were able to successfully combine the elephant and the mountain, as it steps over the mountain towards it's next challenge.
The elephants name, is Metanoia.
AK47 is the fitness team name. AK is her initials, and 47 is (4) principles + (7) core values.
Custom GIF created for AK47 !
Logo creation sketches sent to AK.