Mental Fitness is a movement spreading across the globe, and at the helm of its ship is my friend, Mental Fitness expert and best selling author, Shadin (like Aladdin) El-Kasheef. He believes that all the worlds problems and difficulties can be solved with with one concept: Love. His principles revolve around the positive aspects of individuals, events and things. To look at the bright side. To be more compassionate. Removing negativity. To be open to the beauty that others (and ourselves) have to offer, because it's there, you just have to be open to it.
Many revisions and ideas were spent getting to this "simple" conclusion for his image. Ultimately it needed to be simple, easy to remember, and the rest will be told by through stories of Mental Fitness itself. The zen brush stoke circling the separated M represents the transition between love and hate, and the separated M represents the dichotomy of choice; do or dont.
"True happiness is living in contentment and in awe of the present moment" - Shadin
You can find the Mental Fitness movement on instagram here: @thementalfitnessshow and @shadinelkasheef
Shadin's book, The Belief Algorithm can be found on Amazon
The Mental Fitness worldwide brand logo
